The September results are
a continuation of a trend that has shown a steady rise in gaming
revenues downtown. Five of the last six months from April through
September have shown an increase. The September downtown gaming
revenues of $53,360,000 bring the year-to-date total to a positive 1.2
percent.
“A combination of efforts is contributing to this reversal of trend
including investment by casino operators and others in the downtown
core,” said Jeff Victor, president of the Fremont Street
Experience. “As a destination marketing company, we saw it as our job
to reposition the Fremont Street Experience to reflect the new energy
and excitement occurring downtown. Accordingly, we developed new
advertising creative and expanded our entertainment programs, and
customers are responding with increased visitation and spending.”
September’s 12.5 percent increase puts downtown Las Vegas in
positive double digits for the first time in 2007 and is among the
highest of gaming revenue increases in Clark County.
“Being up double digits is great news for downtown, the Fremont
Street Experience and the city of Las Vegas, but the best is yet to
come,” said Mayor Oscar B. Goodman.
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